Client: Granville Island TAP ROOM [VCC project]

Challenge:  Granville Island Brewery wanted to launch an exclusive beer that would be served only in their TAP ROOM during summer. They wanted to captivate Granville Island essence in the can design and make it easy to recognize… but how? 

Idea: Simple! By introducing a character inspired by the animals that ‘rule’ Granville Island during the summer and that everyone knows.