Client: Dove Peru

70% of women believe they are not adequately represented in media and advertising. In response, Dove is collaborating with Girlgaze, Getty Images, and women globally to launch Project #ShowUs. This initiative aims to break down beauty stereotypes by establishing the world’s most extensive photo library, produced by women and non-binary people. With a collection of over 5,000 images, the project strives to present a more diverse and inclusive depiction of beauty to the media and advertising sectors. I overview the social media posts, and overall campaign in Peru.