REXONA - LA HICHADA NO TE ABANDONA
In Peru, we are passionate about soccer, so when we learned that after 38 years we were going to the World Cup, we all went nuts.
Client: Rexona Peru
Challenge: Create an emotional branded content to support peruvian soccer team with minimum budget.
Idea: We made a passionate manifesto that translated the brand core values into the feelings that fans have when they’re watching a soccer match.
- Creative Copywriting | Pre-Production