Client: Pavco Wavin Peru  

Challenge: In 2021, following a pandemic-induced silence, the campaign “Los Piratas” was finally launched after two years of preparations.

This strategy combats the use of counterfeit products to protect customer homes and maintain trust. The campaign, featuring a popular song to underscore the risks of such piracy, has been positively received, evidenced by the overwhelming approval in comments. Pavco Wavin’s message is clear: buy original products to avoid unwelcome visits from these pirates.