Client: Inferno (fictional product)

Brand Identity: At Inferno, we believe in challenging our taste buds. Inferno isn’t for the faint of heart. It’s crafted for the fiery souls who crave a rush of heat and the thrill of the inferno. Made with carefully selected unique ingredients and a blend of spices, our hot sauce promises a devilishly delightful culinary adventure. Join us on this journey to the depths of hell and discover the true meaning of heat.

Idea: Each bottle carries a different name, heat level and story, inspired in Dante Alighieri’s, seven circles of hell.